Matty Block

Product & Industrial Design work for QUBS AG. We were in charge of the whole product design (from conceptualisation to user testing) along with the project management of it. We worked with the company and its factory to bring the product from concept all the way to full scale manufacturing.


This clever wooden toy helps build kids’ confidence with numbers, developing their maths skills one sum at a time. Clip Matty onto the Seeding Station, create a sum and he’ll nod or shake his head to guide you to the right answer. Little ones can add, subtract, multiply and more while discovering the ever-changing world of nature. For ages 3 to 9 years old.


Extensive Research & Development on the RFID technology was developed so that the product has its very own unique way of reading several tags at the same time. Using the RFID technology allowed us to make the electronics invisible and we intentionally did not incorporate any Wi-Fi, Bluetooth or app so that it can be passed from one generation to another.


Electronic & Software Engineering: Studio Peter Krige
Mechanical Engineering: Christophe Machet
Illustration work: Joao Fazenda


For more info, visit QUBS website here.