Cody Block

Product Design work for the development of Cody Block, by QUBS AG. The company approached our studio for the concept, design, development & prototyping services. We were in charge of the product design (from conceptualisation to user testing) along with the project management of it. In addition to these, we also created all the content & strategy of the Kickstarter campaign.

We collaborated with Studio Peter Krige and Studio Christoph Machet for the software & mechanical engineering, Joao Fazenda for the illustration work, and In The Shade Of A Tree for the Brand Identity.


Cody Block is a Montessori inspired, screen-free wooden toy for children 3+, introducing the basics of computational thinking through tangible programming. The toy introduces the first concepts of computational thinking to young children via tangible programming. Children are asked to lay out a path that leads Cody back to his house by positioning the Building Blocks in a correct order. Each Building Block gives a unique directional command (turn left, turn right, U turn, repeat last command, stop, record path, play path), together they create a sequence of instructions (the basis of any algorithm).


The studio developed the product with these factors in mind: being playful and intuitive while at the same time being a beautiful little wooden toy with a life of its own. We intentionally did not incorporate light or sound, and there are no visible electronics (we are using RFID technology). Just a moving car driving around the city blocks.